Bridging Purpose, Value + Impact for Better Brands, Better World
Our Purpose: Empowering Leaders to Grow High-Impact Brands for Thriving People + Planet
IMPACT BRIDGE works with leaders to bridge key gaps to business growth + social impact. We support founders + executives to develop integrated value creation strategies. We help purpose-driven brands to demonstrate the leadership the world needs. By improving human + planetary wellbeing + engaging key stakeholders internally + externally, leaders can build trust, grow brand value + benefit from loyalty + competitive advantage.
Why IMPACT BRIDGE?
15+ years experience working directly with leading organizations + executives. Clients + partners include purpose-driven companies + high-impact brands, Certified B Corps + social enterprises, impact investors, academic institutions, non-profits + NGOs.
Expertise in healthy + sustainable lifestyles, aspirational consumers, Millennials, holistic health / wellbeing + nutrition, local + organic food / beverage, regenerative agriculture, sustainable sourcing, plant-based + non-toxic products, omni-channel retail, media + marketing.
As needed, our team draws upon its strong network of advisors + partners with deep industry knowledge + relevant expertise to enhance your strategic planning + value creation.
How We Create Business Value + Grow High-Impact Brands
We devise + deliver on strategies that accelerate business growth + social impact; the results are greater brand value, increased share price, competitive advantage + brand loyalty.
Our integrated approach to growing high-impact brands involves the following elements:
We often begin by helping leaders to define (or refine) their unique brand purpose, vision + values; this often involves clarifying why the business exists + how it creates value for people + planet. A compelling purpose will drive business value + social impact; it mobilizes employees internally + key stakeholders externally. Purpose should permeate all aspects of your brand, from company culture to evolving products + services, supply chain, partnerships + advocacy.
2. SOCIAL IMPACT STRATEGY - B CORP CERTIFICATION, SUSTAINABLE DEVELOPMENT GOALS + BEYOND
We support forward-thinking companies to become Certified B Corps as a springboard for growth + impact. The time is ripe for more leaders to join the B Corp movement + we have developed comprehensive business cases to support leaders’ decisionmaking in this regard. By meeting higher standards of verified social + environmental performance, transparency + accountability, B Corps are better managed companies, i.e. they effectively mitigate risks + maximize opportunities for growth + impact.
We also advise companies that are already B Corps; we help executives + boards to enhance strategic planning + value creation activities; we also support B Corp re-certification to further capture the business benefits of this 'gold standard' + demonstrating positive impact through actions over the course of 2-5 years.
Finally, we help all company leaders to devise innovation strategies that positively contribute to the UN Sustainable Development Goals (worth at least $12+ trillion annually as a market opportunity by 2030).
3. ATTRACTING + RETAINING TALENT: EMPLOYEE ENGAGEMENT, WELLBEING + FULFILLMENT
We help companies to deeply engage employees as key partners; this enables attracting + retaining top talent, better motivating all employees, improving their wellbeing + productivity. We support your building a purpose-driven, high-performing culture. A working environment where people’s purpose + company purpose are aligned and employees are fulfilled. We helps positions your brand as an employer of choice because your people are your most important asset + are critical to business growth, innovation + impact.
4. CONSUMER INSIGHT, MARKETING COMMUNICATIONS, STAKEHOLDER ENGAGEMENT
We leverage our extensive library of consumer insights, market research + business intelligence to support your strategic planning, brand development + premium positioning. We help to develop compelling + targeted marketing communications for key stakeholders, including employees, customers, partners, suppliers, NGOs, governments + investors. Through developing ambitious growth / impact targets + reporting on progress over time we help you to demonstrate your brand purpose, leadership + positive impact in action.
5. BUSINESS / MARKET DEVELOPMENT, STRATEGIC PARTNERSHIPS + FUNDRAISING
We leverage our team's reputation + network to support your business / market development objectives; the result of new strategic partnerships is accelerated revenue growth. We also build your relationships + enable successful fundraising with leading impact investors, who are seeking financial + positive social returns over the long-term. Our goal is to enable access to impact capital (debt and/or equity) at key stages (seed to growth); we bring in the right financing + investment partners that are needed over time.
6. BRAND / PRODUCT / SERVICE INNOVATION
We grow new revenue streams by enabling your team to develop + launch new + innovative products + services in existing + adjacent markets. This helps to position your aspirational brand as a solutions provider + preferred partner that enables millions of people to live healthier + more sustainable lives.
We are entering a new era of regenerative business that requires companies to demonstrate more + better leadership. To thrive amidst rising stakeholder expectations + increased competition, your brand must lead with purpose, create greater value + demonstrate positive impact for people + planet. Now is the time to consider investing in a strategic advisor who effectively complements + enhances your team’s capabilities.