Bridging Purpose, Value + Impact for Better Brands, Better World
Our Purpose: Empowering Leaders to Grow High-Impact Brands for Thriving People + Planet
IMPACT BRIDGE works with leaders to bridge key gaps that accelerates business growth + positive impact. We support founders + executives to develop integrated value creation strategies. We help purpose-driven brands to raise their ambitions + demonstrate more + better leadership on societal issues. By improving human + planetary wellbeing + engaging key stakeholders internally + externally, leaders can build trust, grow brand value + benefit from greater loyalty, innovation + competitive advantage.
Why IMPACT BRIDGE?
15+ years experience working directly with leading organizations + executives. Clients + partners include purpose-driven companies + high-impact brands, Certified B Corps + social enterprises, impact investors, academic institutions, non-profits + NGOs.
Expertise in healthy + sustainable lifestyles, aspirational consumers, Millennials, holistic health / wellbeing + nutrition, local + organic food / beverage, regenerative agriculture, sustainable sourcing, plant-based + non-toxic products, omni-channel retail, media + marketing.
As needed, our team draws upon its strong network of advisors + partners with deep industry knowledge + relevant expertise to enhance your strategic planning + value creation.
How We Create Business Value + Grow High-Impact Brands
We devise + deliver on strategies that accelerate business growth + social impact; the results are greater brand value, increased share price, competitive advantage + brand loyalty.
Our integrated approach to growing high-impact brands involves the following elements:
We often begin by helping leaders to define (or refine) their unique brand purpose, vision + values; this often involves clarifying why the business exists + how it creates value for people + planet. A compelling purpose will drive business value + social impact; it mobilizes employees internally + key stakeholders externally. Purpose should permeate all aspects of your brand, from company culture to evolving products + services, supply chain, partnerships + advocacy.
2. SOCIAL IMPACT STRATEGY - B CORP CERTIFICATION, SUSTAINABLE DEVELOPMENT GOALS + BEYOND
We support forward-thinking companies to become Certified B Corps as a springboard for growth + impact. The time is ripe for more leaders to join the B Corp movement + we have developed comprehensive business cases to support leaders’ decisionmaking in this regard. By meeting higher standards of verified social + environmental performance, transparency + accountability, B Corps are better managed companies, i.e. they effectively mitigate risks + maximize opportunities for growth + impact.
We also advise companies that are already B Corps; we help executives + boards to enhance strategic planning + value creation activities; we also support B Corp re-certification to further capture the business benefits of this 'gold standard' + demonstrating positive impact through actions over the course of the next 3-5 years.
Finally, we help all company leaders to devise innovation strategies that positively contribute to the Sustainable Development Goals (worth an estimated $12-$30 Trillion annually in new global market opportunities by 2030). If you’ve not yet understood the massive business opportunities that result from integrating the Global Goals into your brand growth / impact strategies then we can inform + enhance strategic planning.
3. ATTRACTING + RETAINING TALENT: HR + CULTURE BUILDING FOR EMPLOYEE ENGAGEMENT, WELLBEING + FULFILLMENT
We help senior management + human resources / culture teams to more deeply engage employees as key partners; this enables attracting + retaining top talent, better motivating all employees, improving their wellbeing + productivity. We support your company to build a purpose-driven, high-performing culture. A working environment where people’s purpose + company purpose are aligned and employees are challenged and fulfilled in their work. We help to authentically position your brand as an employer of choice; because your people are your most important asset. Take good care of your team and they’ll take care of business growth, innovation + impact.
4. CONSUMER INSIGHT, MARKETING COMMUNICATIONS + STAKEHOLDER ENGAGEMENT
We leverage our extensive library of consumer insights, market research + business intelligence to support your strategic planning, brand development + premium positioning. We help to develop compelling + targeted marketing communications for key stakeholders, including employees, customers, partners, suppliers, NGOs, governments + investors. Through developing ambitious growth / impact targets + then reporting on progress over time we help you to demonstrate your brand purpose, greater leadership + positive impact in action.
5. BUSINESS / MARKET DEVELOPMENT, STRATEGIC PARTNERSHIPS + FUNDRAISING
We leverage our team's reputation + network to support your business / market development objectives; the result of new strategic partnerships is accelerated revenue growth. We also build other key relationships to support fundraising; we can connect you with leading impact investors that are seeking financial + positive social returns in high-impact brands over the long-term. Our goal is to enable access to impact capital (debt and/or equity) at key stages (angel, seed + growth) so you benefit from the right financing + investment partners at the right time.
6. BRAND / PRODUCT / SERVICE INNOVATION
We grow new revenue streams by enabling your team to develop + launch new, innovative products + services in existing + adjacent markets. This helps to position your aspirational brand as a solutions provider + preferred partner that enables millions of people to live healthier + more sustainably.
THE FUTURE OF BUSINESS LEADERSHIP: HIGH-IMPACT BRANDS
Simply put, we are entering a new era of regenerative business that requires you to demonstrate more + better leadership. To thrive amidst rising stakeholder expectations, technological disruption + increased competition, your company must lead with purpose, create greater brand value in line with its values + vision. In so doing you’ll positively benefit the health people + planet. An ambitious, high-impact brand strategy is not only the right thing to do, it’s become the smart thing — necessary for companies to not only survive but actually thrive long-term.
Now is the time to invest in an advisor who enhances your strategic planning + expands your leadership team’s capabilities to grow brand value.